To give an impulse to more fundamental advances that will underpin future measurement methods and techniques
To stimulate a significant advance in the scientific basis for rigorous measurements of phenomena that are:
intrinsically multidisciplinary
mediated by human interpretation and perception.
Why:
Science - strong cross-over between physical, biological and social sciences
Business - products and services appeal to consumers according to parameters of quality, beauty, comfort which are mediated by human perception
Public authorities - provide citizens with support and services whose performance is measured according to parameters of life quality, security or well being
Čo tam patrí:
Projects with the highest "added-value" and long term impact in terms of advancing the science of measurement
Challenging objectives where significant steps can be taken towards answering them during the duration of the project
Measurement of the individual disease probability (policy, legal and ethical issues associated)
Measurement how chemical processes occur at detailed molecular level (better detection of fraudulent products, tracing illicit drugs)
Definition of measurement systems that are required to match human or animal senses
Measurement the quality of services (as perceived by subscribers) is no less important than the service itself
Measurement of attributes like comfort, feel of fabric or its texture
Happiness economics - the application of econometric techniques to the arena of human emotion
Measurement of intangible assets (intellectual capital of enterprises)
...
Čo tam nepatrí:
Development of improved measuring instrumentation calibration of devices, inter-comparisons
Development of new infrastructures or major equipment and facilities for investigation
Primary measurements standards research
Research resulting in incremental development
Research of limited interdisciplinary research
Research of pure philosophical/theoretical nature/or tackling this issue in isolation of possible real-life problems and applications
Research associated with Marketing or other areas that could be used to manipulate the customers