Measuring the impossible

• To give an impulse to more fundamental advances that will underpin future measurement methods and techniques
• To stimulate a significant advance in the scientific basis for rigorous measurements of phenomena that are:
  • intrinsically multidisciplinary
  • mediated by human interpretation and perception.

• Science - strong cross-over between physical, biological and social sciences
• Business - products and services appeal to consumers according to parameters of quality, beauty, comfort which are mediated by human perception
• Public authorities - provide citizens with support and services whose performance is measured according to parameters of life quality, security or well being

• Projects with the highest "added-value" and long term impact in terms of advancing the science of measurement
• Challenging objectives where significant steps can be taken towards answering them during the duration of the project
• Measurement of the individual disease probability (policy, legal and ethical issues associated)
• Measurement how chemical processes occur at detailed molecular level (better detection of fraudulent products, tracing illicit drugs)
• Definition of measurement systems that are required to match human or animal senses
• Measurement the quality of services (as perceived by subscribers) is no less important than the service itself
• Measurement of attributes like comfort, feel of fabric or its texture
• Happiness economics - the application of econometric techniques to the arena of human emotion
• Measurement of intangible assets (intellectual capital of enterprises)
• ...

• Development of improved measuring instrumentation calibration of devices, inter-comparisons
• Development of new infrastructures or major equipment and facilities for investigation
• Primary measurements standards research
• Research resulting in incremental development
• Research of limited interdisciplinary research
• Research of pure philosophical/theoretical nature/or tackling this issue in isolation of possible real-life problems and applications
• Research associated with Marketing or other areas that could be used to manipulate the customers
• Research intended to be kept confidential
• Research covered by other TP or other PATH

Úplné znenie vyhlášky je TU